---
title: A perspective for the luxury-goods industry during—and after—Coronavirus
description: "The luxury sector appeals to a global consumer: how will habits change after Covid-19? And what must companies do for “navigating the now” and shaping the future?"
image: https://blog.effebispa.it/hubfs/effebi-luxury-design-fashion-brunello-cucinelli-06.jpg
---

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# A perspective for the luxury-goods industry during—and after—Coronavirus

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![](https://blog.effebispa.it/hubfs/effebi-luxury-design-fashion-brunello-cucinelli-06.jpg)

*The luxury sector appeals to a global consumer: how will habits change after Covid-19? And what must companies do for “navigating the now” and shaping the future?*

SOURCE: McKinsey & Company [https://www.mckinsey.com/industries/retail/our-insights/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus](https://www.mckinsey.com/industries/retail/our-insights/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus)

 

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